Privacy Policy

§1Information We Collect

a) Information You Provide Directly

• Name, email address, phone number, and business information when you complete a contact or demo booking form
• Communications you send us via email, contact forms, or direct messages
• Billing and payment information when you purchase services

b) Information Collected Automatically

• IP address, browser type, device identifiers, and operating system
• Pages visited, time spent on pages, and clickstream data via cookies and analytics tools
• Call recordings and transcripts generated through our AI voice and phone services (subject to the call recording disclosures in Section 5)

c) Information from Third Parties

• Data synced from GoHighLevel (GHL), Google, and other CRM or marketing platforms that you or your clients connect to our services, governed by the GHL Data section below
• Publicly available business information used for prospecting or outreach research

§2How We Use Your Information

We use the information we collect to:

• Deliver, operate, and improve our services, including AI employee tools and automation workflows
• Respond to inquiries and schedule discovery or demo calls
• Send transactional communications, service updates, and appointment reminders
• Send follow-up communications about your audit or inquiry by SMS and email (you may opt out at any time, see Section 10)
• Analyze usage and performance to improve our platform
• Comply with legal obligations, including TCPA, CCPA, and applicable state laws
• Detect and prevent fraud or misuse of our services

§3TCPA Compliance and SMS / Phone Communications

Leadlock Digital operates AI-powered calling and texting tools. Our use of these tools, and our clients' use of them through our platform, is subject to the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227, and applicable FCC regulations.

SMS Program Description

When you submit a form on our website, you may consent to receive SMS text messages from Leadlock Digital. These messages are about your audit and may include appointment reminders, booking confirmations, and follow ups.

📵 No Sharing of SMS Opt-In Data

We do not sell, rent, share, or disclose your SMS opt-in information or phone number to any third party for their own marketing purposes. Your consent to receive SMS messages from Leadlock Digital applies only to communications from Leadlock Digital. This information is never used by third parties for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing purposes. Text messaging originator opt-in data and consent are excluded from all categories of information sharing described in this policy and will not be shared with any third party.

Message Frequency and Costs

Message frequency varies. You may receive up to 5 messages per month. Standard message and data rates may apply depending on your mobile carrier and plan.

How to Opt Out

You may opt out of SMS communications at any time by replying STOP to any message. You will receive one final confirmation message and no further messages will be sent. To re-subscribe, reply START.

Help and Support

For help, reply HELP to any message or email us at info@leadlockdigital.com.

Express Written Consent

We do not initiate, and our platform is not designed to initiate, autodialed or prerecorded calls or text messages to any individual without prior express written consent as required by the TCPA. Clients who use our Caller AI, Conversational AI, or Follow-Up AI services are solely responsible for:

• Obtaining prior express written consent from their leads and customers before initiating any automated calls or SMS messages through our platform
• Maintaining records of that consent, including the method and date it was obtained
• Ensuring that consent was given specifically for the type of communication being sent (marketing vs. transactional)

Leadlock Digital does not independently collect or verify end-user consent on behalf of our clients. Clients who misuse our platform to send non-compliant communications are in violation of our Terms of Service and may be subject to account termination.

Opt-Out Handling

• SMS opt-outs: Any contact who replies STOP, UNSUBSCRIBE, CANCEL, END, or QUIT will be automatically removed from future automated text communications. Confirmation of opt-out will be sent to the number.
• Call opt-outs: Individuals who request to be removed from calling campaigns will be logged and suppressed from future automated calls within our system.

Opt-outs are processed within one business day and are permanent unless the contact re-consents.

Do-Not-Call Compliance

Clients using our calling tools are responsible for scrubbing contact lists against the National Do Not Call Registry prior to upload. Leadlock Digital is not liable for calls placed by clients to numbers on the DNC Registry.

§4California Privacy Rights (CCPA / CPRA)

This section applies to California residents and supplements the rest of this Privacy Policy. It is provided pursuant to the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA).

Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information from California residents:

• Identifiers: name, email address, phone number, IP address, device identifiers
• Commercial information: records of services purchased or considered
• Internet or other electronic network activity: browsing behavior on our website, interaction with our platform
• Audio/electronic data: call recordings and transcripts processed through AI voice services
• Professional or employment-related information: business name, role, and industry

We do not collect sensitive personal information as defined by the CPRA (e.g., Social Security numbers, financial account credentials, precise geolocation, racial or ethnic origin, health data).

Your California Rights

Request disclosure of the categories and specific pieces of personal information we have collected about you.

Request deletion of personal information we have collected, subject to certain legal exceptions.

Request that we correct inaccurate personal information we hold about you.

We do not sell or share personal information for cross-context behavioral advertising. No opt-out is necessary.

We do not use or disclose sensitive personal information beyond what is necessary to provide our services.

We will not discriminate against you for exercising any of your CCPA/CPRA rights.

How to Submit a Request

California residents may submit a rights request by emailing info@leadlockdigital.com with the subject line "California Privacy Request." We will verify your identity before processing the request and will respond within 45 days, with one possible 45-day extension if reasonably necessary.

§5Call Recording Disclosures

Leadlock Digital's Caller AI and Receptionist AI services have the technical capability to record and transcribe telephone calls.

Federal Law

Under federal law (18 U.S.C. § 2511), at least one party to a call must consent to recording (one-party consent). Our AI systems are a party to any call they handle, which satisfies the federal one-party consent requirement.

State Law, Two-Party Consent States

Several states, including California, Maryland, Florida, Illinois, Pennsylvania, Connecticut, and Washington, require all parties to a call to consent before recording may occur. If you or your clients operate in any of these states:

• Clients are solely responsible for ensuring that all parties to a call are notified and have consented to recording before the call begins
• This notification may be delivered via a verbal disclosure at the start of the call or via prior written disclosure at the point of opt-in
• Leadlock Digital provides configurable call greeting scripts that can include a recording disclosure. Clients are responsible for enabling this feature where legally required

Storage and Use of Recordings

Call recordings and transcripts are stored on Leadlock Digital's platform infrastructure for up to 90 days by default, after which they are permanently deleted unless a client has configured a longer retention period. Recordings are accessible only by the client account that generated them and by Leadlock Digital for platform support, debugging, and service improvement. Recordings are never sold or shared with third parties for marketing purposes.

§6GoHighLevel (GHL) Platform Data

Leadlock Digital's services are built on the GoHighLevel (GHL) platform. When you use Leadlock Digital's services, the following data is stored within your dedicated GHL sub-account:

• Contact records: names, phone numbers, email addresses, and tags for leads and customers in your pipeline
• Conversation logs: SMS, email, and call history processed through GHL's messaging infrastructure
• Automation and workflow data: details of triggered campaigns, follow-up sequences, and AI response logs
• Appointment and calendar data: bookings made through GHL-connected calendars
• Form and funnel submissions: data entered by leads through GHL-hosted landing pages or funnels

Data Ownership

You (the client) own the contact and customer data within your GHL sub-account. Leadlock Digital does not claim ownership of your CRM data. If you terminate your services with Leadlock Digital, we will provide a data export within 14 business days of your written request and transfer administrative access to your GHL sub-account upon written request.

GoHighLevel acts as a data processor for the personal data stored in your sub-account. You can review GHL's privacy policy at: gohighlevel.com/privacy-policy

§7Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers and vendors who help us operate our platform, including GoHighLevel (CRM and automation), cloud hosting providers, and payment processors. All vendors are subject to confidentiality agreements and are prohibited from using your data for their own purposes.
• Business partners, only with your explicit consent
• Law enforcement or government authorities when required by applicable law, court order, or to protect our legal rights
• Successor entities in the event of a merger, acquisition, or sale of assets, you will be notified before your data becomes subject to a different privacy policy

📵 SMS Opt-In Data, No Third-Party Sharing

Your SMS opt-in consent, phone number, and any information collected through our SMS program will never be sold, rented, shared, or disclosed to any third party for marketing purposes. This policy applies regardless of any other data sharing described in this section.

§8Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience and analyze site performance. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain functionality on our website. We do not use tracking technologies for cross-site behavioral advertising.

§9Data Retention

We retain personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy, or as required by law. Specific retention periods:

• Account and contact data: retained for the duration of your active account, plus 2 years following termination
• Call recordings and transcripts: 90 days by default (see Section 5)
• Billing and payment records: 7 years, as required for tax and accounting compliance
• Marketing opt-out records: retained indefinitely to ensure ongoing compliance

When data is no longer needed, we securely delete or anonymize it.

§10Your Rights and Choices

Regardless of your location, you have the following rights regarding your personal information:

• Access, correct, or delete the personal information we hold about you
• Object to or restrict certain processing of your data
• Withdraw consent where processing is based on consent
• Opt out of marketing emails by clicking "Unsubscribe" in any marketing email
• Opt out of marketing SMS by replying STOP to any text message from our platform

📵 Your Right to Opt Out of SMS

You have the right to opt out of SMS communications from Leadlock Digital at any time using any of the following methods:

• Reply STOP to any text message from us, you will receive one final confirmation and no further messages will be sent
• Reply HELP for assistance or more information
• Email us at info@leadlockdigital.com and request to be removed from SMS communications

Opt-outs are processed immediately and are permanent unless you choose to re-subscribe. We will never send you another message after you opt out, and your opt-out preference will never be overridden without your express re-consent.

To exercise any of your other rights, contact us at info@leadlockdigital.com. We will respond within 30 days (or 45 days for California residents).

§11Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, loss, or disclosure, including:

• Encrypted data transmission using TLS (Transport Layer Security)
• Access controls limiting data access to authorized personnel only
• Secure cloud infrastructure through trusted third-party providers
• Periodic security reviews and vulnerability assessments
• Data minimization practices, we only collect what is necessary

No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

§12Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

§13Third-Party Links

Our website or services may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

§14Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective Date" at the top of this page and, for material changes, provide notice via email or a prominent notice on our website. Continued use of our services after changes are posted constitutes your acceptance of the updated policy.

§15Dispute Resolution and Governing Law

Governing Law

This Privacy Policy and any disputes arising from it are governed by the laws of the State of Maryland, without regard to its conflict of law provisions.

Informal Resolution

Before initiating any formal legal proceeding, you agree to first contact Leadlock Digital at info@leadlockdigital.com and provide a written description of the dispute. We will attempt to resolve the dispute informally within 30 days of receiving your written notice.

Binding Arbitration

If a dispute cannot be resolved informally, you and Leadlock Digital agree to resolve it through binding individual arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, rather than in a court of law. The arbitration will be conducted in Baltimore, Maryland, or remotely by mutual agreement.

Class Action Waiver

Opt-Out Right

You may opt out of the binding arbitration provision above by sending written notice to info@leadlockdigital.com within 30 days of first accepting this Privacy Policy.

§16Contact Us

Questions about this Privacy Policy?

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